--- title: Price Your Wine List (Maximise Profit, Minimise Waste) description: Learn how to price your wine by the glass for 90–100% profit, reduce waste, and use Enomatic to boost ROI. Free pricing spreadsheet included. image: https://www.winepreservationsystems.com/hubfs/Brand%20Shoot/FixSmudges-1.jpg --- [Skip to content](https://www.winepreservationsystems.com/blog/price-by-the-glass-wine-list#main-content) [![Wine Preservation Systems](https://www.winepreservationsystems.com/hs-fs/hubfs/Wine%20Preservation%20Systems.png?width=1051&height=350&name=Wine%20Preservation%20Systems.png)Homepage](https://winepreservationsystems.com/) - [Commercial](https://www.winepreservationsystems.com/commercial) - [Residential](https://www.winepreservationsystems.com/residential) - Systems - [Le Verre de Vin+ by Bermar](https://www.winepreservationsystems.com/bermar-range) - [Enomatic wine serving systems](https://www.winepreservationsystems.com/enomatic-range) - [Customer Support](https://www.winepreservationsystems.com/support-request) [Contact](https://www.winepreservationsystems.com/contact) - [Commercial](https://www.winepreservationsystems.com/commercial) - [Residential](https://www.winepreservationsystems.com/residential) - Systems - [Le Verre de Vin+ by Bermar](https://www.winepreservationsystems.com/bermar-range) - [Enomatic wine serving systems](https://www.winepreservationsystems.com/enomatic-range) - [Customer Support](https://www.winepreservationsystems.com/support-request) [Contact](https://www.winepreservationsystems.com/contact) ![](https://www.winepreservationsystems.com/hs-fs/hubfs/Brand%20Shoot/FixSmudges-1.jpg?width=2000&height=1333&name=FixSmudges-1.jpg) # How to Price a By-the-Glass Wine List (Maximise Profit, Minimise Waste) ![Wine Preservation Systems](https://www.winepreservationsystems.com/hs-fs/hubfs/WPS%20Icon.png?width=48&height=48&name=WPS%20Icon.png) Wine Preservation Systems April 9, 2025 ##### Creating a great wine-by-the-glass (BTG) list is one of the most effective ways to boost wine sales and elevate the guest experience in your venue. But pricing it correctly? That’s what separates a good list from a profitable one. ##### In this guide, we’ll show you how to price your BTG wines, how to avoid the common pitfalls of wine waste and over-pouring, and how tools like eno**matic** help venues turn BTG wine into one of their most profitable offerings. ##### Plus, we’ll share our **free pricing strategy spreadsheet**, so you can model your weekly gross profit and see exactly how long it’ll take to pay off your investment in an enomatic system. ![Gianni - Markus Ravik - 011](https://www.winepreservationsystems.com/hs-fs/hubfs/Installations/Gianni%20-%20Markus%20Ravik%20-%20011.jpg?width=4000&height=2668&name=Gianni%20-%20Markus%20Ravik%20-%20011.jpg) ### **Why Getting Your By-the-Glass Pricing Right Matters** Selling wine by the glass gives your customers the opportunity to try something new and keep coming back for more. But every open bottle represents a potential loss if it’s not served quickly and correctly. The key is to strike the right balance between: - Wine cost per glass - Portion control - Customer expectations - Gross profit margins - Spoilage and wastage - Equipment and labour costs --- #### **Step 1: Understand Your Wine Cost Per Serve** Start by breaking down the cost per glass. - Standard bottle size: **750ml** - Standard pour: **150ml** (5 serves per bottle) Let’s say you’re serving a Pinot Noir that costs you $25 wholesale (or Landed Unit Cost aka LUC). Your base cost per serve is: **Cost Per Serve = LUC / 5** $5 = $25 / 5 #### **Step 2: Set Your Target Gross Profit** If you're aiming for **90% gross profit** (GP), use this formula: **Price per glass = Cost per serve ÷ (1 – Target GP%)** $50 = $5 / (1-0.9) In many venues, especially those offering premium wines by the glass, a **90–100% margin** is absolutely achievable when the wines are compelling and the service strategy is smart. In fact, 100% is quite conservative in the industry right now, with many venues charging more like 150-200% GP. #### **Step 3: Factor in Wastage** The industry average is around **10–15% wastage** due to over-pouring and unfinished bottles. That means your real cost per serve might be much higher than you think. Unless you have a system in place to **preserve open bottles** and control pours… That’s where eno**matic** comes in. ![Enomatic 4](https://www.winepreservationsystems.com/hs-fs/hubfs/Installations/Enomatic%204.jpg?width=6000&height=4000&name=Enomatic%204.jpg) #### **Step 4: Incorporate Wine Service Strategy – With** eno**matic** enomatic wine dispensing systems eliminate over-pouring, preserve open bottles for up to four weeks, and reduce wastage to near zero. That means: - You can **sell every drop** of every bottle - You can offer **premium wines by the glass** without worrying about spoilage - You can set prices with **confidence**, knowing your margins are protected Plus, with built-in portion control (including options for a tasting, half-glass and full-glass), enomatic allows you to design your BTG strategy around flexibility and profitability. #### **Step 5: Price With Purpose—Not Just Percentage** Rather than applying a blanket markup, think strategically: - Offer **entry-level wines** with standard markups to encourage sales - **Upsell premium wines** with smaller markups but higher per-glass profits than only being able to sell by the bottle - Use tasting pours to introduce high-margin wines and **increase average spend per head** #### **Step 6: Calculate Your ROI on Enomatic** Factoring your enomatic investment into your pricing strategy is easy with our **free spreadsheet tool**. It helps you: ✅ Input your wine list and portion sizes ✅ Calculate weekly gross profit based on sales volume ✅ See how long it will take to **pay off your** eno**matic system** ✅ Model different pricing scenarios --- ### **Get the Free Pricing Strategy Spreadsheet** Want to confidently price your BTG wine list and get the most out of every bottle? 👉 **Download our free spreadsheet** to calculate your wine-by-the-glass profitability and see how quickly you can recover your enomatic investment. Whether you're a wine bar, restaurant, or cellar door, this tool gives you the clarity you need to price with confidence and grow your bottom line. ### Download the By-The-Glass Profit Planner   ## Share this post [mailto:https%3A%2F%2Fwww.winepreservationsystems.com%2Fblog%2Fprice-by-the-glass-wine-list](mailto:https%3A%2F%2Fwww.winepreservationsystems.com%2Fblog%2Fprice-by-the-glass-wine-list) ## Keep reading ### [![](https://www.winepreservationsystems.com/hs-fs/hubfs/Wine-Preservation-Systems_Edit_2026-07-22_1x%20(2).jpg?width=2304&height=1728&name=Wine-Preservation-Systems_Edit_2026-07-22_1x%20(2).jpg) How to Trial a Wine Preservation System Before You Buy](https://www.winepreservationsystems.com/blog/trials) ### [![](https://www.winepreservationsystems.com/hs-fs/hubfs/AI-Generated%20Media/Images/Le%20Verre%20de%20Vin%20Tower%20on%20Bar%20Counter.png?width=1536&height=1024&name=Le%20Verre%20de%20Vin%20Tower%20on%20Bar%20Counter.png) Why We're Now Wine Preservation Systems](https://www.winepreservationsystems.com/blog/wine-preservation-systems-new-name) ![Wine Preservation Systems white](https://www.winepreservationsystems.com/hubfs/Wine%20Preservation%20Systems%20white.png "Wine Preservation Systems white") **FREE RESOURCES** [Map of current installs](https://maps.app.goo.gl/MHRiKBvyNpyXmkn26) [Enomatic vs. Coravin](https://winepouringsystems.com/blog/enomatic-coravin) [Pricing Bottle Shop Tastings](https://winepouringsystems.com/blog/bottle-shop-tastings) [Pricing Wine Lists](https://winepouringsystems.com/blog/price-by-the-glass-wine-list) [How to Calculate Wastage](https://winepouringsystems.com/blog/wine-wastage-cost) [On-Demand Webinar](https://winepouringsystems.com/webinar) **ENOMATIC** [Unica Roma](https://winepouringsystems.com/unica) [Unica Start](https://winepouringsystems.com/unica-start) [Unica Bubbles](https://winepouringsystems.com/unica-bubbles) [Unica Bag](https://winepouringsystems.com/unica-bag) **BERMAR** [Tower](https://www.winepreservationsystems.com/lvdv-tower) [Compact](https://www.winepreservationsystems.com/lvdv-compact) [Classic](https://www.winepreservationsystems.com/lvdv-classic) **ABOUT** [Contact Us](https://winepouringsystems.com/contact) [About Us](https://winepouringsystems.com/about) [FAQs](https://winepouringsystems.com/knowledge-base/overview) [Financing](https://winepouringsystems.com/financing) [Resellers](https://winepouringsystems.com/reseller-request) **CUSTOMERS** [Knowledge Base](https://winepouringsystems.com/knowledge-base/maintenance) [Support Request](https://winepouringsystems.com/support-request) [Order new stoppers](https://bermar.com.au/shop/) [mailto:info@winepouringsystems.com](mailto:info@winepouringsystems.com) © 2026. All rights reserved. [Privacy Policy](https://winepouringsystems.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wine Preservation Systems", "url" : "https://www.winepreservationsystems.com/blog/author/wine-preservation-systems" }, "dateModified" : "2025-07-08T03:03:56.437Z", "datePublished" : "2025-04-09T01:26:20.000Z", "headline" : "Price Your Wine List (Maximise Profit, Minimise Waste)", "image" : [ "https://www.winepreservationsystems.com/hubfs/Brand%20Shoot/FixSmudges-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.winepreservationsystems.com/blog/price-by-the-glass-wine-list", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.winepreservationsystems.com/hubfs/Wine%20Preservation%20Systems.png" }, "name" : "Wine Preservation Systems" } } ```